Archived News & Opinion: 2009

 

On the Move

Fathom has a new logo and an expanded offering of services.

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About those services… We’ve always offered great design (logos, brochures, web sites, advertising). Now, we also officially offer photography and letterpress printing.

We’ve done photography in support of design projects for years, but now we are offering it as a stand-alone service. We think you’ll agree that our photography portfolio speaks for itself. You will see artful wedding photography in the portfolio—along with more serious subjects.

Letterpress printing is also being offered. Letterpress is the kind of printing used “back in the day,” comprised of movable metal type ala Gutenberg, Ben Franklin, etc. It is treasured by many because the image is sunken into the paper and because most anything can be printed on—thicker, hand-made papers; even wood and old cereal boxes! Fathom has a self-designed “hand-press” for short runs and proofing, with a chase that is removable and compatible with a 1950s Heidelberg “Windmill” Press. The collaboration has proven most fruitful. Fathom also has the capability of producing photopolymer printing plates in-house—so in addition to hand-set metal type, we can also produce plates to achieve any conceivable design.

Traditionally, letterpress is prohibitively expensive because acid-etched, metal plates had to be produced for any sort of custom design. By producing plates in-house (in an environmentally sensitive manner), and by being able to proof and run short jobs right here, we have opened this tactile and beautiful printing method to the masses (and also learned a good deal about the origins of our craft).

And finally, we have plans for a new, expanded office space that serves our clients even better. More news on that shortly…

Posted May 20, 2009